This article explores how the media landscape has changed over the past couple of years.
In today day, online platforms have made it considerably much easier for everyone to create and share content. Previously, creating material for a large audience called for access to a series of essential resources and financing. Currently, with making use of mobile phones and common digital innovations, digital media content examples including short form videos, website articles and podcasts can be easily developed with simply a couple of standard gadgets, as well as reaching a huge audience, extremely rapidly. This has opened the door for more diverse voices, particularly those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, meaning that social media has produced a space for underrepresented communities to share their narratives.
The increase of internet content has completely changed what is suggested by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Normally, a small group of professionals, such as newspaper writers or broadcasters, who would develop content for big audiences who mainly just consumed it. Nevertheless, today, with the help of the web, the face of media has seen significant modification, making the consumption and availability of media much more open and interactive. With accessibility to popular social media platforms, new media examples are revealing that individuals can produce and share their own content, just as quickly as they can consume it. Social media has allowed anyone to contribute to public discussions, rather than just the major media firms therefore as a result, mass media is no longer managed by a few huge advocates. Instead, it is spread out throughout millions of user stories all over the world.
In the digital media landscape, what we see on the internet is largely decided by algorithms which are formed by our online behaviours. Each social media platform uses its own automated system to put forward new content and recommend product that get more info will appeal to the user. The types of media content examples that will be shown to a user is developed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by suggesting and boosting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be practical, it can limit the areas of media that people are exposed to, developing more segmentation and prejudice amongst users around social issues. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.